Quote

We try to solve very complicated problems without letting people know how complicated the problem was.

Jonathan Ive

Change background

T
T
T

Change font

TAGS & TOPICS

Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Without
Trying
People
Letting
Complicated
Solve
Problems
Problem

More quotes by Jonathan Ive

Image
When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
Jonathan Ive
Image
The nature of having ideas and creativity is incredibly inspiring.
Jonathan Ive
Image
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
Jonathan Ive
Image
I left London in 1992, but I'm there 3-4 times a year, and love visiting.
Jonathan Ive
Image
I discovered at an early age that all I've ever wanted to do is design.
Jonathan Ive
Image
The word design is everything and nothing. The design and the product itself are inseparable.
Jonathan Ive
Image
It feels like each time we are beginning at the beginning, in a really exciting way.
Jonathan Ive
Image
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
Jonathan Ive
Image
Its difficult to do something radically new, unless you are at the heart of a company.
Jonathan Ive
Image
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
Jonathan Ive
Image
As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan Ive
Image
There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
Jonathan Ive
Image
I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
Jonathan Ive
Image
Apple stood for something and had a reason for being that wasn't just about making money.
Jonathan Ive
Image
There's no other product that changes function like the computer.
Jonathan Ive
Image
There are 9 rejected ideas for every idea that works.
Jonathan Ive
Image
We're very genuinely designing the best products that we can for people.
Jonathan Ive
Image
If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
Jonathan Ive
Image
What we make testifies who we are. People can sense care and can sense carelessness.
Jonathan Ive
Image
The goal of Apple is not to make money but to make really nice products, really great products.
Jonathan Ive