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We try to solve very complicated problems without letting people know how complicated the problem was.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Problem
Without
Trying
People
Letting
Complicated
Solve
Problems

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If something is not good enough, stop doing it.
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Really great design is hard. Good is the enemy of great.
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We're very genuinely designing the best products that we can for people.
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The most important thing is that you actually care, that you do something to the very best of your ability
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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What we make testifies who we are. People can sense care and can sense carelessness.
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The word design is everything and nothing. The design and the product itself are inseparable.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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To do something innovative means that you reject reason.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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I discovered at an early age that all I've ever wanted to do is design.
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The goal of Apple is not to make money but to make really nice products, really great products.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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