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The quest for simplicity has to pervade every part of the process. It really is fundamental.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Really
Quests
Quest
Fundamental
Fundamentals
Simplicity
Process
Part
Every
Pervade

More quotes by Jonathan Ive

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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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I discovered at an early age that all I've ever wanted to do is design.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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The goal of Apple is not to make money but to make really nice products, really great products.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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The most important thing is that you actually care, that you do something to the very best of your ability
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Designing and developing anything of consequence is incredibly challenging.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
Jonathan Ive
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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Really great design is hard. Good is the enemy of great.
Jonathan Ive
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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The nature of having ideas and creativity is incredibly inspiring.
Jonathan Ive
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There's no other product that changes function like the computer.
Jonathan Ive
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It feels like each time we are beginning at the beginning, in a really exciting way.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
Jonathan Ive
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If you are truly innovating, you don't have a prototype you can refer to.
Jonathan Ive