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The quest for simplicity has to pervade every part of the process. It really is fundamental.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Fundamentals
Simplicity
Process
Part
Every
Pervade
Really
Quests
Quest
Fundamental

More quotes by Jonathan Ive

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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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There are 9 rejected ideas for every idea that works.
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There are a thousand no's for every yes.
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If you are truly innovating, you don't have a prototype you can refer to.
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A small change at the beginning of the design process defines an entirely different product at the end.
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What we don't include is as important as what we do include.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
Jonathan Ive
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We try to solve very complicated problems without letting people know how complicated the problem was.
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The word design is everything and nothing. The design and the product itself are inseparable.
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We don't do focus groups - that is the job of the designer.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
Jonathan Ive
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
Jonathan Ive
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Designing and developing anything of consequence is incredibly challenging.
Jonathan Ive
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
Jonathan Ive
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
Jonathan Ive
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The nature of having ideas and creativity is incredibly inspiring.
Jonathan Ive