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We're very genuinely designing the best products that we can for people.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Design
Best
People
Designing
Genuinely
Products

More quotes by Jonathan Ive

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If you are truly innovating, you don't have a prototype you can refer to.
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A small change at the beginning of the design process defines an entirely different product at the end.
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I discovered at an early age that all I've ever wanted to do is design.
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There's no other product that changes function like the computer.
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The word design is everything and nothing. The design and the product itself are inseparable.
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There's no learning without trying lots of ideas and failing lots of times.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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Apple stood for something and had a reason for being that wasn't just about making money.
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The goal of Apple is not to make money but to make really nice products, really great products.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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Designing and developing anything of consequence is incredibly challenging.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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What we don't include is as important as what we do include.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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What we make testifies who we are. People can sense care and can sense carelessness.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan Ive
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There are 9 rejected ideas for every idea that works.
Jonathan Ive
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If something is not good enough, stop doing it.
Jonathan Ive