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We're very genuinely designing the best products that we can for people.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Genuinely
Products
Design
Best
People
Designing

More quotes by Jonathan Ive

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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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There's no learning without trying lots of ideas and failing lots of times.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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If you are truly innovating, you don't have a prototype you can refer to.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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What we don't include is as important as what we do include.
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Apple stood for something and had a reason for being that wasn't just about making money.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
Jonathan Ive
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What we make testifies who we are. People can sense care and can sense carelessness.
Jonathan Ive
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If something is not good enough, stop doing it.
Jonathan Ive
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We don't do focus groups - that is the job of the designer.
Jonathan Ive
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan Ive
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
Jonathan Ive
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
Jonathan Ive
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Titles or organizational structures, that’s not the lens through which we see our peers.
Jonathan Ive