Quote

There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Style
Simple
Looks
Real
Really
Minimal
Applied
Simplicity

More quotes by Jonathan Ive

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What we make testifies who we are. People can sense care and can sense carelessness.
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The goal of Apple is not to make money but to make really nice products, really great products.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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Apple stood for something and had a reason for being that wasn't just about making money.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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The most important thing is that you actually care, that you do something to the very best of your ability
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There are a thousand no's for every yes.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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It's very easy to make something that is new. So we are trying to make things that are better.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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Designing and developing anything of consequence is incredibly challenging.
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Titles or organizational structures, that’s not the lens through which we see our peers.
Jonathan Ive
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We don't do focus groups - that is the job of the designer.
Jonathan Ive