Quote

There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.

Jonathan Ive

Change background

T
T
T

Change font

TAGS & TOPICS

Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Real
Really
Minimal
Applied
Simplicity
Style
Simple
Looks

More quotes by Jonathan Ive

Image
I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
Jonathan Ive
Image
As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan Ive
Image
What we make testifies who we are. People can sense care and can sense carelessness.
Jonathan Ive
Image
If something is not good enough, stop doing it.
Jonathan Ive
Image
With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
Jonathan Ive
Image
I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan Ive
Image
The nature of having ideas and creativity is incredibly inspiring.
Jonathan Ive
Image
There are a thousand no's for every yes.
Jonathan Ive
Image
What we don't include is as important as what we do include.
Jonathan Ive
Image
I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
Jonathan Ive
Image
Apple stood for something and had a reason for being that wasn't just about making money.
Jonathan Ive
Image
The word design is everything and nothing. The design and the product itself are inseparable.
Jonathan Ive
Image
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
Jonathan Ive
Image
We try to solve very complicated problems without letting people know how complicated the problem was.
Jonathan Ive
Image
Designing and developing anything of consequence is incredibly challenging.
Jonathan Ive
Image
Really great design is hard. Good is the enemy of great.
Jonathan Ive
Image
A small change at the beginning of the design process defines an entirely different product at the end.
Jonathan Ive
Image
There's no other product that changes function like the computer.
Jonathan Ive
Image
Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
Jonathan Ive
Image
If you are truly innovating, you don't have a prototype you can refer to.
Jonathan Ive