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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
Jonathan Ive
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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Really
Minimal
Applied
Simplicity
Style
Simple
Looks
Real
More quotes by Jonathan Ive
To do something innovative means that you reject reason.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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The nature of having ideas and creativity is incredibly inspiring.
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What we don't include is as important as what we do include.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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There's no learning without trying lots of ideas and failing lots of times.
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There are 9 rejected ideas for every idea that works.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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The word design is everything and nothing. The design and the product itself are inseparable.
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It's very easy to make something that is new. So we are trying to make things that are better.
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If something is not good enough, stop doing it.
Jonathan Ive
Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
Jonathan Ive
