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Apple stood for something and had a reason for being that wasn't just about making money.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Apples
Stood
Wasn
Making
Money
Reason
Something
Apple

More quotes by Jonathan Ive

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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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If something is not good enough, stop doing it.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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To do something innovative means that you reject reason.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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I discovered at an early age that all I've ever wanted to do is design.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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There are 9 rejected ideas for every idea that works.
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The nature of having ideas and creativity is incredibly inspiring.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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Titles or organizational structures, that’s not the lens through which we see our peers.
Jonathan Ive
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan Ive