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Apple stood for something and had a reason for being that wasn't just about making money.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Stood
Wasn
Making
Money
Reason
Something
Apple
Apples

More quotes by Jonathan Ive

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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
Jonathan Ive
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What we don't include is as important as what we do include.
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There are 9 rejected ideas for every idea that works.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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What we make testifies who we are. People can sense care and can sense carelessness.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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Titles or organizational structures, that’s not the lens through which we see our peers.
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Designing and developing anything of consequence is incredibly challenging.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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To do something innovative means that you reject reason.
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If something is not good enough, stop doing it.
Jonathan Ive
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Really great design is hard. Good is the enemy of great.
Jonathan Ive
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
Jonathan Ive
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
Jonathan Ive
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There's no other product that changes function like the computer.
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It's very easy to make something that is new. So we are trying to make things that are better.
Jonathan Ive