Quote

Apple stood for something and had a reason for being that wasn't just about making money.

Jonathan Ive

Change background

T
T
T

Change font

TAGS & TOPICS

Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Stood
Wasn
Making
Money
Reason
Something
Apple
Apples

More quotes by Jonathan Ive

Image
True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
Jonathan Ive
Image
The nature of having ideas and creativity is incredibly inspiring.
Jonathan Ive
Image
Titles or organizational structures, that’s not the lens through which we see our peers.
Jonathan Ive
Image
To do something innovative means that you reject reason.
Jonathan Ive
Image
When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
Jonathan Ive
Image
The goal of Apple is not to make money but to make really nice products, really great products.
Jonathan Ive
Image
I left London in 1992, but I'm there 3-4 times a year, and love visiting.
Jonathan Ive
Image
Designing and developing anything of consequence is incredibly challenging.
Jonathan Ive
Image
The most important thing is that you actually care, that you do something to the very best of your ability
Jonathan Ive
Image
Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
Jonathan Ive
Image
Really great design is hard. Good is the enemy of great.
Jonathan Ive
Image
Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
Jonathan Ive
Image
The quest for simplicity has to pervade every part of the process. It really is fundamental.
Jonathan Ive
Image
What we don't include is as important as what we do include.
Jonathan Ive
Image
It feels like each time we are beginning at the beginning, in a really exciting way.
Jonathan Ive
Image
Different and new is relatively easy. Doing something thats genuinely better is very hard.
Jonathan Ive
Image
It's very easy to make something that is new. So we are trying to make things that are better.
Jonathan Ive
Image
There are a thousand no's for every yes.
Jonathan Ive
Image
Its difficult to do something radically new, unless you are at the heart of a company.
Jonathan Ive
Image
One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
Jonathan Ive