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Apple stood for something and had a reason for being that wasn't just about making money.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Making
Money
Reason
Something
Apple
Apples
Stood
Wasn

More quotes by Jonathan Ive

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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
Jonathan Ive
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The goal of Apple is not to make money but to make really nice products, really great products.
Jonathan Ive
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
Jonathan Ive
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
Jonathan Ive
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
Jonathan Ive
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There's no other product that changes function like the computer.
Jonathan Ive
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
Jonathan Ive
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
Jonathan Ive
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
Jonathan Ive
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There's no learning without trying lots of ideas and failing lots of times.
Jonathan Ive
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Apple's Jony Ive describes his fanatical approach to design in new interview
Jonathan Ive
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What we make testifies who we are. People can sense care and can sense carelessness.
Jonathan Ive
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It feels like each time we are beginning at the beginning, in a really exciting way.
Jonathan Ive
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
Jonathan Ive
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We're very genuinely designing the best products that we can for people.
Jonathan Ive
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
Jonathan Ive
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
Jonathan Ive
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Titles or organizational structures, that’s not the lens through which we see our peers.
Jonathan Ive
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Its difficult to do something radically new, unless you are at the heart of a company.
Jonathan Ive
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I discovered at an early age that all I've ever wanted to do is design.
Jonathan Ive