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The most important thing is that you actually care, that you do something to the very best of your ability

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Thing
Something
Ability
Actually
Care
Best
Important

More quotes by Jonathan Ive

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To do something innovative means that you reject reason.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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If something is not good enough, stop doing it.
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Really great design is hard. Good is the enemy of great.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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A small change at the beginning of the design process defines an entirely different product at the end.
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The nature of having ideas and creativity is incredibly inspiring.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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I discovered at an early age that all I've ever wanted to do is design.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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We're very genuinely designing the best products that we can for people.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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What we make testifies who we are. People can sense care and can sense carelessness.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
Jonathan Ive