Quote

The most important thing is that you actually care, that you do something to the very best of your ability

Jonathan Ive

Change background

T
T
T

Change font

TAGS & TOPICS

Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Care
Best
Important
Thing
Something
Ability
Actually

More quotes by Jonathan Ive

Image
There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
Jonathan Ive
Image
If something is not good enough, stop doing it.
Jonathan Ive
Image
With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
Jonathan Ive
Image
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
Jonathan Ive
Image
Designing and developing anything of consequence is incredibly challenging.
Jonathan Ive
Image
The nature of having ideas and creativity is incredibly inspiring.
Jonathan Ive
Image
I left London in 1992, but I'm there 3-4 times a year, and love visiting.
Jonathan Ive
Image
Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
Jonathan Ive
Image
There are a thousand no's for every yes.
Jonathan Ive
Image
I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
Jonathan Ive
Image
Apple stood for something and had a reason for being that wasn't just about making money.
Jonathan Ive
Image
That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
Jonathan Ive
Image
One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
Jonathan Ive
Image
It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
Jonathan Ive
Image
What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
Jonathan Ive
Image
It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
Jonathan Ive
Image
To do something innovative means that you reject reason.
Jonathan Ive
Image
There are 9 rejected ideas for every idea that works.
Jonathan Ive
Image
The word design is everything and nothing. The design and the product itself are inseparable.
Jonathan Ive
Image
The goal of Apple is not to make money but to make really nice products, really great products.
Jonathan Ive