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The most important thing is that you actually care, that you do something to the very best of your ability

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Important
Thing
Something
Ability
Actually
Care
Best

More quotes by Jonathan Ive

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There's no other product that changes function like the computer.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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It's very easy to make something that is new. So we are trying to make things that are better.
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What we don't include is as important as what we do include.
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There are 9 rejected ideas for every idea that works.
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I discovered at an early age that all I've ever wanted to do is design.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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Apple stood for something and had a reason for being that wasn't just about making money.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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Really great design is hard. Good is the enemy of great.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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There are a thousand no's for every yes.
Jonathan Ive
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If something is not good enough, stop doing it.
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The nature of having ideas and creativity is incredibly inspiring.
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Apple's Jony Ive describes his fanatical approach to design in new interview
Jonathan Ive