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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Greed
Design
Sense
Care
Great
Discerning
Cynicism
Incredibly
Consumers

More quotes by Jonathan Ive

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If something is not good enough, stop doing it.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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I discovered at an early age that all I've ever wanted to do is design.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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What we don't include is as important as what we do include.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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To do something innovative means that you reject reason.
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Apple stood for something and had a reason for being that wasn't just about making money.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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There's no learning without trying lots of ideas and failing lots of times.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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Titles or organizational structures, that’s not the lens through which we see our peers.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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There's no other product that changes function like the computer.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
Jonathan Ive
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
Jonathan Ive