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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Sense
Care
Great
Discerning
Cynicism
Incredibly
Consumers
Greed
Design

More quotes by Jonathan Ive

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The goal of Apple is not to make money but to make really nice products, really great products.
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If something is not good enough, stop doing it.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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It's very easy to make something that is new. So we are trying to make things that are better.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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Apple stood for something and had a reason for being that wasn't just about making money.
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To do something innovative means that you reject reason.
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Designing and developing anything of consequence is incredibly challenging.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan Ive
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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What we make testifies who we are. People can sense care and can sense carelessness.
Jonathan Ive