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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Incredibly
Consumers
Greed
Design
Sense
Care
Great
Discerning
Cynicism

More quotes by Jonathan Ive

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The word design is everything and nothing. The design and the product itself are inseparable.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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If you are truly innovating, you don't have a prototype you can refer to.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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The goal of Apple is not to make money but to make really nice products, really great products.
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The most important thing is that you actually care, that you do something to the very best of your ability
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Apple stood for something and had a reason for being that wasn't just about making money.
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We don't do focus groups - that is the job of the designer.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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There's no learning without trying lots of ideas and failing lots of times.
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It's very easy to make something that is new. So we are trying to make things that are better.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
Jonathan Ive