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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Cynicism
Incredibly
Consumers
Greed
Design
Sense
Care
Great
Discerning

More quotes by Jonathan Ive

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What we make testifies who we are. People can sense care and can sense carelessness.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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There are a thousand no's for every yes.
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I discovered at an early age that all I've ever wanted to do is design.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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Apple stood for something and had a reason for being that wasn't just about making money.
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It's very easy to make something that is new. So we are trying to make things that are better.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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Designing and developing anything of consequence is incredibly challenging.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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The nature of having ideas and creativity is incredibly inspiring.
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If you are truly innovating, you don't have a prototype you can refer to.
Jonathan Ive
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
Jonathan Ive
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
Jonathan Ive
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If something is not good enough, stop doing it.
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Its difficult to do something radically new, unless you are at the heart of a company.
Jonathan Ive
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
Jonathan Ive
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
Jonathan Ive
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There are 9 rejected ideas for every idea that works.
Jonathan Ive