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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Design
Sense
Care
Great
Discerning
Cynicism
Incredibly
Consumers
Greed

More quotes by Jonathan Ive

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Apple's Jony Ive describes his fanatical approach to design in new interview
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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The nature of having ideas and creativity is incredibly inspiring.
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There's no other product that changes function like the computer.
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The goal of Apple is not to make money but to make really nice products, really great products.
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Designing and developing anything of consequence is incredibly challenging.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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There's no learning without trying lots of ideas and failing lots of times.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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To do something innovative means that you reject reason.
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I discovered at an early age that all I've ever wanted to do is design.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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If you are truly innovating, you don't have a prototype you can refer to.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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The most important thing is that you actually care, that you do something to the very best of your ability
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