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We don't do focus groups - that is the job of the designer.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Designer
Groups
Design
Focus
Jobs

More quotes by Jonathan Ive

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To do something innovative means that you reject reason.
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What we make testifies who we are. People can sense care and can sense carelessness.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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I discovered at an early age that all I've ever wanted to do is design.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
Jonathan Ive
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There are 9 rejected ideas for every idea that works.
Jonathan Ive
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
Jonathan Ive
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Apple's Jony Ive describes his fanatical approach to design in new interview
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan Ive
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We're very genuinely designing the best products that we can for people.
Jonathan Ive
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If something is not good enough, stop doing it.
Jonathan Ive
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Titles or organizational structures, that’s not the lens through which we see our peers.
Jonathan Ive
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
Jonathan Ive
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Designing and developing anything of consequence is incredibly challenging.
Jonathan Ive
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The word design is everything and nothing. The design and the product itself are inseparable.
Jonathan Ive