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We don't do focus groups - that is the job of the designer.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Designer
Groups
Design
Focus
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More quotes by Jonathan Ive

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We're very genuinely designing the best products that we can for people.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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To do something innovative means that you reject reason.
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The word design is everything and nothing. The design and the product itself are inseparable.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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If something is not good enough, stop doing it.
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What we make testifies who we are. People can sense care and can sense carelessness.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan Ive
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We try to solve very complicated problems without letting people know how complicated the problem was.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
Jonathan Ive
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There's no other product that changes function like the computer.
Jonathan Ive
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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The nature of having ideas and creativity is incredibly inspiring.
Jonathan Ive
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The most important thing is that you actually care, that you do something to the very best of your ability
Jonathan Ive
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
Jonathan Ive