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We don't do focus groups - that is the job of the designer.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Designer
Groups
Design
Focus
Jobs

More quotes by Jonathan Ive

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Its difficult to do something radically new, unless you are at the heart of a company.
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Really great design is hard. Good is the enemy of great.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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To do something innovative means that you reject reason.
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Apple stood for something and had a reason for being that wasn't just about making money.
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If you are truly innovating, you don't have a prototype you can refer to.
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What we make testifies who we are. People can sense care and can sense carelessness.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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Titles or organizational structures, that’s not the lens through which we see our peers.
Jonathan Ive
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
Jonathan Ive
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The most important thing is that you actually care, that you do something to the very best of your ability
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There are a thousand no's for every yes.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
Jonathan Ive
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
Jonathan Ive