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We don't do focus groups - that is the job of the designer.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Designer
Groups
Design
Focus
Jobs

More quotes by Jonathan Ive

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Titles or organizational structures, that’s not the lens through which we see our peers.
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What we don't include is as important as what we do include.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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Apple stood for something and had a reason for being that wasn't just about making money.
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The nature of having ideas and creativity is incredibly inspiring.
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It's very easy to make something that is new. So we are trying to make things that are better.
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The most important thing is that you actually care, that you do something to the very best of your ability
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Apple's Jony Ive describes his fanatical approach to design in new interview
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There's no other product that changes function like the computer.
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There are a thousand no's for every yes.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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We're very genuinely designing the best products that we can for people.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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Really great design is hard. Good is the enemy of great.
Jonathan Ive
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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The word design is everything and nothing. The design and the product itself are inseparable.
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It feels like each time we are beginning at the beginning, in a really exciting way.
Jonathan Ive