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We don't do focus groups - that is the job of the designer.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Designer
Groups
Design
Focus
Jobs

More quotes by Jonathan Ive

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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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If something is not good enough, stop doing it.
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The goal of Apple is not to make money but to make really nice products, really great products.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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A small change at the beginning of the design process defines an entirely different product at the end.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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I discovered at an early age that all I've ever wanted to do is design.
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Apple stood for something and had a reason for being that wasn't just about making money.
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Its difficult to do something radically new, unless you are at the heart of a company.
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To do something innovative means that you reject reason.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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There's no learning without trying lots of ideas and failing lots of times.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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We're very genuinely designing the best products that we can for people.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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The word design is everything and nothing. The design and the product itself are inseparable.
Jonathan Ive