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We don't do focus groups - that is the job of the designer.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Designer
Groups
Design
Focus
Jobs

More quotes by Jonathan Ive

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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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What we don't include is as important as what we do include.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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The goal of Apple is not to make money but to make really nice products, really great products.
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It's very easy to make something that is new. So we are trying to make things that are better.
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If you are truly innovating, you don't have a prototype you can refer to.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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I discovered at an early age that all I've ever wanted to do is design.
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What we make testifies who we are. People can sense care and can sense carelessness.
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The most important thing is that you actually care, that you do something to the very best of your ability
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We're very genuinely designing the best products that we can for people.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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Apple stood for something and had a reason for being that wasn't just about making money.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan Ive
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
Jonathan Ive