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It's very easy to make something that is new. So we are trying to make things that are better.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Design
Easy
Better
Trying
Something
Make
Things

More quotes by Jonathan Ive

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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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There's no other product that changes function like the computer.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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What we don't include is as important as what we do include.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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There are a thousand no's for every yes.
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We're very genuinely designing the best products that we can for people.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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The nature of having ideas and creativity is incredibly inspiring.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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The word design is everything and nothing. The design and the product itself are inseparable.
Jonathan Ive
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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The most important thing is that you actually care, that you do something to the very best of your ability
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Its difficult to do something radically new, unless you are at the heart of a company.
Jonathan Ive
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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If you are truly innovating, you don't have a prototype you can refer to.
Jonathan Ive
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Apple's Jony Ive describes his fanatical approach to design in new interview
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A small change at the beginning of the design process defines an entirely different product at the end.
Jonathan Ive