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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
Jonathan Ive
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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
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Keep
True
Wells
Simplicity
Well
Yeah
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Design
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More quotes by Jonathan Ive
The goal of Apple is not to make money but to make really nice products, really great products.
Jonathan Ive
We try to solve very complicated problems without letting people know how complicated the problem was.
Jonathan Ive
So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
Jonathan Ive
A small change at the beginning of the design process defines an entirely different product at the end.
Jonathan Ive
The nature of having ideas and creativity is incredibly inspiring.
Jonathan Ive
Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
Jonathan Ive
I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan Ive
What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
Jonathan Ive
Different and new is relatively easy. Doing something thats genuinely better is very hard.
Jonathan Ive
There's no learning without trying lots of ideas and failing lots of times.
Jonathan Ive
There are 9 rejected ideas for every idea that works.
Jonathan Ive
One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
Jonathan Ive
That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
Jonathan Ive
To do something innovative means that you reject reason.
Jonathan Ive
Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
Jonathan Ive
As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan Ive
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
Jonathan Ive
What we don't include is as important as what we do include.
Jonathan Ive
It's very easy to make something that is new. So we are trying to make things that are better.
Jonathan Ive
I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
Jonathan Ive
