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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Course
Point
Keep
True
Wells
Simplicity
Well
Yeah
Going
Design
Courses

More quotes by Jonathan Ive

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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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Designing and developing anything of consequence is incredibly challenging.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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We're very genuinely designing the best products that we can for people.
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If something is not good enough, stop doing it.
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Its difficult to do something radically new, unless you are at the heart of a company.
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There are 9 rejected ideas for every idea that works.
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The goal of Apple is not to make money but to make really nice products, really great products.
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Really great design is hard. Good is the enemy of great.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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The nature of having ideas and creativity is incredibly inspiring.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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I discovered at an early age that all I've ever wanted to do is design.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
Jonathan Ive
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The most important thing is that you actually care, that you do something to the very best of your ability
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
Jonathan Ive