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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Course
Point
Keep
True
Wells
Simplicity
Well
Yeah
Going
Design
Courses

More quotes by Jonathan Ive

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Its difficult to do something radically new, unless you are at the heart of a company.
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The word design is everything and nothing. The design and the product itself are inseparable.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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The nature of having ideas and creativity is incredibly inspiring.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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Titles or organizational structures, that’s not the lens through which we see our peers.
Jonathan Ive
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
Jonathan Ive
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
Jonathan Ive
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
Jonathan Ive
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We don't do focus groups - that is the job of the designer.
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The most important thing is that you actually care, that you do something to the very best of your ability
Jonathan Ive
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
Jonathan Ive
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Apple's Jony Ive describes his fanatical approach to design in new interview
Jonathan Ive