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The word design is everything and nothing. The design and the product itself are inseparable.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Inseparable
Product
Products
Design
Word
Everything
Nothing

More quotes by Jonathan Ive

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It feels like each time we are beginning at the beginning, in a really exciting way.
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What we make testifies who we are. People can sense care and can sense carelessness.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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To do something innovative means that you reject reason.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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If something is not good enough, stop doing it.
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If you are truly innovating, you don't have a prototype you can refer to.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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Designing and developing anything of consequence is incredibly challenging.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
Jonathan Ive
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Really great design is hard. Good is the enemy of great.
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