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The word design is everything and nothing. The design and the product itself are inseparable.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Everything
Nothing
Inseparable
Product
Products
Design
Word

More quotes by Jonathan Ive

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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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What we make testifies who we are. People can sense care and can sense carelessness.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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We don't do focus groups - that is the job of the designer.
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Apple stood for something and had a reason for being that wasn't just about making money.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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To do something innovative means that you reject reason.
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There are 9 rejected ideas for every idea that works.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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The nature of having ideas and creativity is incredibly inspiring.
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If you are truly innovating, you don't have a prototype you can refer to.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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We're very genuinely designing the best products that we can for people.
Jonathan Ive
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The goal of Apple is not to make money but to make really nice products, really great products.
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A small change at the beginning of the design process defines an entirely different product at the end.
Jonathan Ive