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The word design is everything and nothing. The design and the product itself are inseparable.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Products
Design
Word
Everything
Nothing
Inseparable
Product

More quotes by Jonathan Ive

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To do something innovative means that you reject reason.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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I discovered at an early age that all I've ever wanted to do is design.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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Its difficult to do something radically new, unless you are at the heart of a company.
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It's very easy to make something that is new. So we are trying to make things that are better.
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There's no other product that changes function like the computer.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
Jonathan Ive
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There are a thousand no's for every yes.
Jonathan Ive
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
Jonathan Ive
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
Jonathan Ive