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The word design is everything and nothing. The design and the product itself are inseparable.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Nothing
Inseparable
Product
Products
Design
Word
Everything

More quotes by Jonathan Ive

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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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The nature of having ideas and creativity is incredibly inspiring.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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What we don't include is as important as what we do include.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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There's no learning without trying lots of ideas and failing lots of times.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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We don't do focus groups - that is the job of the designer.
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What we make testifies who we are. People can sense care and can sense carelessness.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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Apple stood for something and had a reason for being that wasn't just about making money.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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I discovered at an early age that all I've ever wanted to do is design.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
Jonathan Ive