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The word design is everything and nothing. The design and the product itself are inseparable.
Jonathan Ive
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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Word
Everything
Nothing
Inseparable
Product
Products
Design
More quotes by Jonathan Ive
What we don't include is as important as what we do include.
Jonathan Ive
It feels like each time we are beginning at the beginning, in a really exciting way.
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Really great design is hard. Good is the enemy of great.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
Jonathan Ive
I left London in 1992, but I'm there 3-4 times a year, and love visiting.
Jonathan Ive
There's no other product that changes function like the computer.
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A small change at the beginning of the design process defines an entirely different product at the end.
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The nature of having ideas and creativity is incredibly inspiring.
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The most important thing is that you actually care, that you do something to the very best of your ability
Jonathan Ive
I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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There's no learning without trying lots of ideas and failing lots of times.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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Its difficult to do something radically new, unless you are at the heart of a company.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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It's very easy to make something that is new. So we are trying to make things that are better.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan Ive