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The word design is everything and nothing. The design and the product itself are inseparable.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Inseparable
Product
Products
Design
Word
Everything
Nothing

More quotes by Jonathan Ive

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There's no other product that changes function like the computer.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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Really great design is hard. Good is the enemy of great.
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A small change at the beginning of the design process defines an entirely different product at the end.
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There are 9 rejected ideas for every idea that works.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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The goal of Apple is not to make money but to make really nice products, really great products.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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If something is not good enough, stop doing it.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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There's no learning without trying lots of ideas and failing lots of times.
Jonathan Ive
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
Jonathan Ive
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
Jonathan Ive
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The most important thing is that you actually care, that you do something to the very best of your ability
Jonathan Ive