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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Perception
Objects
Defines
Whether
Figured
Stuff
Intended
Nature
Colour
Form
Philosophical
Basic
Object

More quotes by Jonathan Ive

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We don't do focus groups - that is the job of the designer.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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There are 9 rejected ideas for every idea that works.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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Its difficult to do something radically new, unless you are at the heart of a company.
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What we don't include is as important as what we do include.
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The goal of Apple is not to make money but to make really nice products, really great products.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
Jonathan Ive
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We try to solve very complicated problems without letting people know how complicated the problem was.
Jonathan Ive
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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Apple stood for something and had a reason for being that wasn't just about making money.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
Jonathan Ive
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
Jonathan Ive
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Designing and developing anything of consequence is incredibly challenging.
Jonathan Ive
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A small change at the beginning of the design process defines an entirely different product at the end.
Jonathan Ive