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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Basic
Object
Perception
Objects
Defines
Whether
Figured
Stuff
Intended
Nature
Colour
Form
Philosophical

More quotes by Jonathan Ive

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We're very genuinely designing the best products that we can for people.
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There's no other product that changes function like the computer.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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The word design is everything and nothing. The design and the product itself are inseparable.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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There are 9 rejected ideas for every idea that works.
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A small change at the beginning of the design process defines an entirely different product at the end.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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We don't do focus groups - that is the job of the designer.
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There's no learning without trying lots of ideas and failing lots of times.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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What we make testifies who we are. People can sense care and can sense carelessness.
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The most important thing is that you actually care, that you do something to the very best of your ability
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It feels like each time we are beginning at the beginning, in a really exciting way.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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The goal of Apple is not to make money but to make really nice products, really great products.
Jonathan Ive