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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Form
Philosophical
Basic
Object
Perception
Objects
Defines
Whether
Figured
Stuff
Intended
Nature
Colour

More quotes by Jonathan Ive

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Apple stood for something and had a reason for being that wasn't just about making money.
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I discovered at an early age that all I've ever wanted to do is design.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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Really great design is hard. Good is the enemy of great.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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Designing and developing anything of consequence is incredibly challenging.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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The most important thing is that you actually care, that you do something to the very best of your ability
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We try to solve very complicated problems without letting people know how complicated the problem was.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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A small change at the beginning of the design process defines an entirely different product at the end.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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There's no learning without trying lots of ideas and failing lots of times.
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It's very easy to make something that is new. So we are trying to make things that are better.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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We're very genuinely designing the best products that we can for people.
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