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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
Jonathan Ive
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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Form
Philosophical
Basic
Object
Perception
Objects
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Whether
Figured
Stuff
Intended
Nature
Colour
More quotes by Jonathan Ive
What we don't include is as important as what we do include.
Jonathan Ive
We try to solve very complicated problems without letting people know how complicated the problem was.
Jonathan Ive
Titles or organizational structures, that’s not the lens through which we see our peers.
Jonathan Ive
If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
Jonathan Ive
I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
Jonathan Ive
The quest for simplicity has to pervade every part of the process. It really is fundamental.
Jonathan Ive
Really great design is hard. Good is the enemy of great.
Jonathan Ive
A small change at the beginning of the design process defines an entirely different product at the end.
Jonathan Ive
So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
Jonathan Ive
Different and new is relatively easy. Doing something thats genuinely better is very hard.
Jonathan Ive
It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
Jonathan Ive
We're very genuinely designing the best products that we can for people.
Jonathan Ive
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
Jonathan Ive
There are a thousand no's for every yes.
Jonathan Ive
I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan Ive
I left London in 1992, but I'm there 3-4 times a year, and love visiting.
Jonathan Ive
It's very easy to make something that is new. So we are trying to make things that are better.
Jonathan Ive
There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
Jonathan Ive
As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan Ive
The word design is everything and nothing. The design and the product itself are inseparable.
Jonathan Ive
