Quote

I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.

Jonathan Ive

Change background

T
T
T

Change font

TAGS & TOPICS

Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Basic
Object
Perception
Objects
Defines
Whether
Figured
Stuff
Intended
Nature
Colour
Form
Philosophical

More quotes by Jonathan Ive

Image
Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
Jonathan Ive
Image
We shouldn't be afraid to fail- if we are not failing we are not pushing.
Jonathan Ive
Image
If you are truly innovating, you don't have a prototype you can refer to.
Jonathan Ive
Image
The nature of having ideas and creativity is incredibly inspiring.
Jonathan Ive
Image
There are a thousand no's for every yes.
Jonathan Ive
Image
A small change at the beginning of the design process defines an entirely different product at the end.
Jonathan Ive
Image
There are 9 rejected ideas for every idea that works.
Jonathan Ive
Image
I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
Jonathan Ive
Image
We don't do focus groups - that is the job of the designer.
Jonathan Ive
Image
If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
Jonathan Ive
Image
There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
Jonathan Ive
Image
The word design is everything and nothing. The design and the product itself are inseparable.
Jonathan Ive
Image
What we make testifies who we are. People can sense care and can sense carelessness.
Jonathan Ive
Image
Its difficult to do something radically new, unless you are at the heart of a company.
Jonathan Ive
Image
What we don't include is as important as what we do include.
Jonathan Ive
Image
With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
Jonathan Ive
Image
Different and new is relatively easy. Doing something thats genuinely better is very hard.
Jonathan Ive
Image
It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
Jonathan Ive
Image
As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan Ive
Image
We try to solve very complicated problems without letting people know how complicated the problem was.
Jonathan Ive