Quote

Apple's Jony Ive describes his fanatical approach to design in new interview

Jonathan Ive

Change background

T
T
T

Change font

TAGS & TOPICS

Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Design
Fanatical
Describes
Interview
Apple
Apples
Interviews
Philosophical
Approach

More quotes by Jonathan Ive

Image
Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
Jonathan Ive
Image
I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
Jonathan Ive
Image
We're very genuinely designing the best products that we can for people.
Jonathan Ive
Image
True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
Jonathan Ive
Image
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
Jonathan Ive
Image
When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
Jonathan Ive
Image
The nature of having ideas and creativity is incredibly inspiring.
Jonathan Ive
Image
I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan Ive
Image
Its difficult to do something radically new, unless you are at the heart of a company.
Jonathan Ive
Image
If you are truly innovating, you don't have a prototype you can refer to.
Jonathan Ive
Image
A small change at the beginning of the design process defines an entirely different product at the end.
Jonathan Ive
Image
We try to solve very complicated problems without letting people know how complicated the problem was.
Jonathan Ive
Image
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
Jonathan Ive
Image
To do something innovative means that you reject reason.
Jonathan Ive
Image
If something is not good enough, stop doing it.
Jonathan Ive
Image
There's no other product that changes function like the computer.
Jonathan Ive
Image
Titles or organizational structures, that’s not the lens through which we see our peers.
Jonathan Ive
Image
If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
Jonathan Ive
Image
Apple stood for something and had a reason for being that wasn't just about making money.
Jonathan Ive
Image
One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
Jonathan Ive