Quote

I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Thinking
Absence
Derived
Endure
Enduring
Profound
Efficiency
Beauty
Complexity
True
Bringing
Order
Clarity
Much
Simplicity
Ornamentation
Think
Philosophical
Clutter

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If something is not good enough, stop doing it.
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It's very easy to make something that is new. So we are trying to make things that are better.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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There's no other product that changes function like the computer.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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What we make testifies who we are. People can sense care and can sense carelessness.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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Really great design is hard. Good is the enemy of great.
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Designing and developing anything of consequence is incredibly challenging.
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The most important thing is that you actually care, that you do something to the very best of your ability
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The nature of having ideas and creativity is incredibly inspiring.
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There are 9 rejected ideas for every idea that works.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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