Quote

I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Thinking
Absence
Derived
Endure
Enduring
Profound
Efficiency
Beauty
Complexity
True
Bringing
Order
Clarity
Much
Simplicity
Ornamentation
Think
Philosophical
Clutter

More quotes by Jonathan Ive

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The word design is everything and nothing. The design and the product itself are inseparable.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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There's no other product that changes function like the computer.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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What we make testifies who we are. People can sense care and can sense carelessness.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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There are a thousand no's for every yes.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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I discovered at an early age that all I've ever wanted to do is design.
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The nature of having ideas and creativity is incredibly inspiring.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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There's no learning without trying lots of ideas and failing lots of times.
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What we don't include is as important as what we do include.
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So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
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The most important thing is that you actually care, that you do something to the very best of your ability
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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