Quote

I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Much
Simplicity
Ornamentation
Think
Philosophical
Clutter
Thinking
Absence
Derived
Endure
Enduring
Profound
Efficiency
Beauty
Complexity
True
Bringing
Order
Clarity

More quotes by Jonathan Ive

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It's very easy to make something that is new. So we are trying to make things that are better.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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What we make testifies who we are. People can sense care and can sense carelessness.
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The nature of having ideas and creativity is incredibly inspiring.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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If something is not good enough, stop doing it.
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The quest for simplicity has to pervade every part of the process. It really is fundamental.
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We're very genuinely designing the best products that we can for people.
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We try to solve very complicated problems without letting people know how complicated the problem was.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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There's no learning without trying lots of ideas and failing lots of times.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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It feels like each time we are beginning at the beginning, in a really exciting way.
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There's no other product that changes function like the computer.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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A small change at the beginning of the design process defines an entirely different product at the end.
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