Quote

I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.

Jonathan Ive

Change background

T
T
T

Change font

TAGS & TOPICS

Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Think
Philosophical
Clutter
Thinking
Absence
Derived
Endure
Enduring
Profound
Efficiency
Beauty
Complexity
True
Bringing
Order
Clarity
Much
Simplicity
Ornamentation

More quotes by Jonathan Ive

Image
To do something innovative means that you reject reason.
Jonathan Ive
Image
As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan Ive
Image
The word design is everything and nothing. The design and the product itself are inseparable.
Jonathan Ive
Image
What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
Jonathan Ive
Image
Apple's Jony Ive describes his fanatical approach to design in new interview
Jonathan Ive
Image
What we make testifies who we are. People can sense care and can sense carelessness.
Jonathan Ive
Image
It's very easy to make something that is new. So we are trying to make things that are better.
Jonathan Ive
Image
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
Jonathan Ive
Image
We're very genuinely designing the best products that we can for people.
Jonathan Ive
Image
It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
Jonathan Ive
Image
It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
Jonathan Ive
Image
I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
Jonathan Ive
Image
There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
Jonathan Ive
Image
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
Jonathan Ive
Image
The goal of Apple is not to make money but to make really nice products, really great products.
Jonathan Ive
Image
If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
Jonathan Ive
Image
Really great design is hard. Good is the enemy of great.
Jonathan Ive
Image
There's no learning without trying lots of ideas and failing lots of times.
Jonathan Ive
Image
The nature of having ideas and creativity is incredibly inspiring.
Jonathan Ive
Image
We shouldn't be afraid to fail- if we are not failing we are not pushing.
Jonathan Ive