Quote

I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Much
Simplicity
Ornamentation
Think
Philosophical
Clutter
Thinking
Absence
Derived
Endure
Enduring
Profound
Efficiency
Beauty
Complexity
True
Bringing
Order
Clarity

More quotes by Jonathan Ive

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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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There are 9 rejected ideas for every idea that works.
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There's no other product that changes function like the computer.
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Its difficult to do something radically new, unless you are at the heart of a company.
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Apple stood for something and had a reason for being that wasn't just about making money.
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The goal of Apple is not to make money but to make really nice products, really great products.
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I discovered at an early age that all I've ever wanted to do is design.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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We're very genuinely designing the best products that we can for people.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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It's very easy to make something that is new. So we are trying to make things that are better.
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