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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Wasn
Pointed
Almost
Apple
Cheeky
Company
Alternative
Appealed
Making
Apples
Bankrupt
Money
Stood
Complacent
Reason
Alternatives
Creatively
Something
Design
Learnt
Industry
Rebellious

More quotes by Jonathan Ive

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We try to solve very complicated problems without letting people know how complicated the problem was.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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If something is not good enough, stop doing it.
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We shouldn't be afraid to fail- if we are not failing we are not pushing.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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If you are truly innovating, you don't have a prototype you can refer to.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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We're very genuinely designing the best products that we can for people.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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A small change at the beginning of the design process defines an entirely different product at the end.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
Jonathan Ive
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
Jonathan Ive
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
Jonathan Ive
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The most important thing is that you actually care, that you do something to the very best of your ability
Jonathan Ive
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
Jonathan Ive