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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Something
Design
Learnt
Industry
Rebellious
Wasn
Pointed
Almost
Apple
Cheeky
Company
Alternative
Appealed
Making
Apples
Bankrupt
Money
Stood
Complacent
Reason
Alternatives
Creatively

More quotes by Jonathan Ive

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It's very easy to make something that is new. So we are trying to make things that are better.
Jonathan Ive
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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What we make testifies who we are. People can sense care and can sense carelessness.
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I discovered at an early age that all I've ever wanted to do is design.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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There are 9 rejected ideas for every idea that works.
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It feels like each time we are beginning at the beginning, in a really exciting way.
Jonathan Ive
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If something is not good enough, stop doing it.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
Jonathan Ive
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There's no other product that changes function like the computer.
Jonathan Ive
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We don't do focus groups - that is the job of the designer.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
Jonathan Ive
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
Jonathan Ive
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan Ive
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
Jonathan Ive
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Designing and developing anything of consequence is incredibly challenging.
Jonathan Ive