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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Making
Apples
Bankrupt
Money
Stood
Complacent
Reason
Alternatives
Creatively
Something
Design
Learnt
Industry
Rebellious
Wasn
Pointed
Almost
Apple
Cheeky
Company
Alternative
Appealed

More quotes by Jonathan Ive

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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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What we make testifies who we are. People can sense care and can sense carelessness.
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Apple stood for something and had a reason for being that wasn't just about making money.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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What we don't include is as important as what we do include.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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There are 9 rejected ideas for every idea that works.
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