Quote

I left London in 1992, but I'm there 3-4 times a year, and love visiting.

Jonathan Ive

Change background

T
T
T

Change font

TAGS & TOPICS

Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Visiting
London
Year
Times
Left
Years
Love

More quotes by Jonathan Ive

Image
There are 9 rejected ideas for every idea that works.
Jonathan Ive
Image
I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
Jonathan Ive
Image
If something is not good enough, stop doing it.
Jonathan Ive
Image
That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
Jonathan Ive
Image
Titles or organizational structures, that’s not the lens through which we see our peers.
Jonathan Ive
Image
With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
Jonathan Ive
Image
A small change at the beginning of the design process defines an entirely different product at the end.
Jonathan Ive
Image
It's very easy to make something that is new. So we are trying to make things that are better.
Jonathan Ive
Image
The goal of Apple is not to make money but to make really nice products, really great products.
Jonathan Ive
Image
Its difficult to do something radically new, unless you are at the heart of a company.
Jonathan Ive
Image
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
Jonathan Ive
Image
If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
Jonathan Ive
Image
I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
Jonathan Ive
Image
There's no other product that changes function like the computer.
Jonathan Ive
Image
It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
Jonathan Ive
Image
So much of what we try to do is get to a point where the solution seems inevitable: you know, you think of course it's that way, why would it be any other way? It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
Jonathan Ive
Image
True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
Jonathan Ive
Image
One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
Jonathan Ive
Image
As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan Ive
Image
What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
Jonathan Ive