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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
Jonathan Ive
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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
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Years
Love
Visiting
London
More quotes by Jonathan Ive
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
Jonathan Ive
It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
Jonathan Ive
There are 9 rejected ideas for every idea that works.
Jonathan Ive
We're very genuinely designing the best products that we can for people.
Jonathan Ive
Apple's Jony Ive describes his fanatical approach to design in new interview
Jonathan Ive
When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
Jonathan Ive
Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
Jonathan Ive
We shouldn't be afraid to fail- if we are not failing we are not pushing.
Jonathan Ive
Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
Jonathan Ive
What we make testifies who we are. People can sense care and can sense carelessness.
Jonathan Ive
As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan Ive
A small change at the beginning of the design process defines an entirely different product at the end.
Jonathan Ive
Its difficult to do something radically new, unless you are at the heart of a company.
Jonathan Ive
To do something innovative means that you reject reason.
Jonathan Ive
I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan Ive
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
Jonathan Ive
I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
Jonathan Ive
Really great design is hard. Good is the enemy of great.
Jonathan Ive
There are a thousand no's for every yes.
Jonathan Ive
I discovered at an early age that all I've ever wanted to do is design.
Jonathan Ive