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I discovered at an early age that all I've ever wanted to do is design.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Wanted
Discovered
Early
Design
Age
Ever

More quotes by Jonathan Ive

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The word design is everything and nothing. The design and the product itself are inseparable.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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There's no other product that changes function like the computer.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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Really great design is hard. Good is the enemy of great.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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If something is not good enough, stop doing it.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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What we make testifies who we are. People can sense care and can sense carelessness.
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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To do something innovative means that you reject reason.
Jonathan Ive
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What we don't include is as important as what we do include.
Jonathan Ive
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A small change at the beginning of the design process defines an entirely different product at the end.
Jonathan Ive
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
Jonathan Ive
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There are 9 rejected ideas for every idea that works.
Jonathan Ive
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan Ive