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I discovered at an early age that all I've ever wanted to do is design.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Age
Ever
Wanted
Discovered
Early
Design

More quotes by Jonathan Ive

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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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There are a thousand no's for every yes.
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We don't do focus groups - that is the job of the designer.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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We're very genuinely designing the best products that we can for people.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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A small change at the beginning of the design process defines an entirely different product at the end.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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There's no learning without trying lots of ideas and failing lots of times.
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Really great design is hard. Good is the enemy of great.
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I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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It feels like each time we are beginning at the beginning, in a really exciting way.
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We try to solve very complicated problems without letting people know how complicated the problem was.
Jonathan Ive