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I discovered at an early age that all I've ever wanted to do is design.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Discovered
Early
Design
Age
Ever
Wanted

More quotes by Jonathan Ive

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Apple's Jony Ive describes his fanatical approach to design in new interview
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Its difficult to do something radically new, unless you are at the heart of a company.
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Titles or organizational structures, that’s not the lens through which we see our peers.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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If something is not good enough, stop doing it.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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There's no learning without trying lots of ideas and failing lots of times.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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To do something innovative means that you reject reason.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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Apple stood for something and had a reason for being that wasn't just about making money.
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There's no other product that changes function like the computer.
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We don't do focus groups - that is the job of the designer.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
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Designing and developing anything of consequence is incredibly challenging.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan Ive
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There are 9 rejected ideas for every idea that works.
Jonathan Ive
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
Jonathan Ive