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The nature of having ideas and creativity is incredibly inspiring.
Jonathan Ive
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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Nature
Ideas
Incredibly
Inspiring
Creativity
Design
More quotes by Jonathan Ive
We're very genuinely designing the best products that we can for people.
Jonathan Ive
I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
Jonathan Ive
If you are truly innovating, you don't have a prototype you can refer to.
Jonathan Ive
If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
Jonathan Ive
I think there is a profound and enduring beauty in simplicity in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
Jonathan Ive
Apple stood for something and had a reason for being that wasn't just about making money.
Jonathan Ive
There are 9 rejected ideas for every idea that works.
Jonathan Ive
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
Jonathan Ive
I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
Jonathan Ive
The goal of Apple is not to make money but to make really nice products, really great products.
Jonathan Ive
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
Jonathan Ive
What we don't include is as important as what we do include.
Jonathan Ive
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
Jonathan Ive
Titles or organizational structures, that’s not the lens through which we see our peers.
Jonathan Ive
One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
Jonathan Ive
The word design is everything and nothing. The design and the product itself are inseparable.
Jonathan Ive
To do something innovative means that you reject reason.
Jonathan Ive
As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan Ive
Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
Jonathan Ive
There's no learning without trying lots of ideas and failing lots of times.
Jonathan Ive