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Designing and developing anything of consequence is incredibly challenging.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Design
Challenges
Anything
Designing
Challenging
Incredibly
Developing
Consequence

More quotes by Jonathan Ive

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Apple's Jony Ive describes his fanatical approach to design in new interview
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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The nature of having ideas and creativity is incredibly inspiring.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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There's no learning without trying lots of ideas and failing lots of times.
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With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
Jonathan Ive
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If you are truly innovating, you don't have a prototype you can refer to.
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There are a thousand no's for every yes.
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Different and new is relatively easy. Doing something thats genuinely better is very hard.
Jonathan Ive
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
Jonathan Ive
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We try to solve very complicated problems without letting people know how complicated the problem was.
Jonathan Ive
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Really great design is hard. Good is the enemy of great.
Jonathan Ive
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We're very genuinely designing the best products that we can for people.
Jonathan Ive
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
Jonathan Ive
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The word design is everything and nothing. The design and the product itself are inseparable.
Jonathan Ive
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The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
Jonathan Ive
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
Jonathan Ive
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I discovered at an early age that all I've ever wanted to do is design.
Jonathan Ive