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Designing and developing anything of consequence is incredibly challenging.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Incredibly
Developing
Consequence
Design
Challenges
Anything
Designing
Challenging

More quotes by Jonathan Ive

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True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
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We don't do focus groups - that is the job of the designer.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
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The word design is everything and nothing. The design and the product itself are inseparable.
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I discovered at an early age that all I've ever wanted to do is design.
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The most important thing is that you actually care, that you do something to the very best of your ability
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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To do something innovative means that you reject reason.
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Really great design is hard. Good is the enemy of great.
Jonathan Ive
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
Jonathan Ive
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If you are truly innovating, you don't have a prototype you can refer to.
Jonathan Ive
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
Jonathan Ive
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If something is not good enough, stop doing it.
Jonathan Ive