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There's no learning without trying lots of ideas and failing lots of times.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Times
Ideas
Without
Trying
Lots
Failing
Design
Learning

More quotes by Jonathan Ive

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It feels like each time we are beginning at the beginning, in a really exciting way.
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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The word design is everything and nothing. The design and the product itself are inseparable.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
Jonathan Ive
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There are a thousand no's for every yes.
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If something is not good enough, stop doing it.
Jonathan Ive
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The most important thing is that you actually care, that you do something to the very best of your ability
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We're very genuinely designing the best products that we can for people.
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Apple's Jony Ive describes his fanatical approach to design in new interview
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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We try to solve very complicated problems without letting people know how complicated the problem was.
Jonathan Ive
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
Jonathan Ive
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I discovered at an early age that all I've ever wanted to do is design.
Jonathan Ive
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What we make testifies who we are. People can sense care and can sense carelessness.
Jonathan Ive
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A small change at the beginning of the design process defines an entirely different product at the end.
Jonathan Ive
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Its difficult to do something radically new, unless you are at the heart of a company.
Jonathan Ive