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There's no learning without trying lots of ideas and failing lots of times.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Trying
Lots
Failing
Design
Learning
Times
Ideas
Without

More quotes by Jonathan Ive

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We try to solve very complicated problems without letting people know how complicated the problem was.
Jonathan Ive
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There are 9 rejected ideas for every idea that works.
Jonathan Ive
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I left London in 1992, but I'm there 3-4 times a year, and love visiting.
Jonathan Ive
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Titles or organizational structures, that’s not the lens through which we see our peers.
Jonathan Ive
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The goal of Apple is not to make money but to make really nice products, really great products.
Jonathan Ive
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Really great design is hard. Good is the enemy of great.
Jonathan Ive
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
Jonathan Ive
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
Jonathan Ive
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
Jonathan Ive
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If you are truly innovating, you don't have a prototype you can refer to.
Jonathan Ive
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
Jonathan Ive
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
Jonathan Ive
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Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
Jonathan Ive
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
Jonathan Ive
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
Jonathan Ive
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I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan Ive
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We're very genuinely designing the best products that we can for people.
Jonathan Ive
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It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
Jonathan Ive
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Apple stood for something and had a reason for being that wasn't just about making money.
Jonathan Ive
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That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
Jonathan Ive