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There's no learning without trying lots of ideas and failing lots of times.

Jonathan Ive

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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Failing
Design
Learning
Times
Ideas
Without
Trying
Lots

More quotes by Jonathan Ive

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I discovered at an early age that all I've ever wanted to do is design.
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Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
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The goal of Apple is not to make money but to make really nice products, really great products.
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The nature of having ideas and creativity is incredibly inspiring.
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If something is not good enough, stop doing it.
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I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
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Really great design is hard. Good is the enemy of great.
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There are 9 rejected ideas for every idea that works.
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Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
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What we make testifies who we are. People can sense care and can sense carelessness.
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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
Jonathan Ive
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We don't do focus groups - that is the job of the designer.
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It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
Jonathan Ive
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There are a thousand no's for every yes.
Jonathan Ive
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Titles or organizational structures, that’s not the lens through which we see our peers.
Jonathan Ive
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If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
Jonathan Ive
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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan Ive
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What we don't include is as important as what we do include.
Jonathan Ive
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It feels like each time we are beginning at the beginning, in a really exciting way.
Jonathan Ive