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There's no learning without trying lots of ideas and failing lots of times.
Jonathan Ive
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Jonathan Ive
Age: 57
Born: 1967
Born: February 27
Designer
Industrial Designer
London
England
Jony Ive
Sir Jonathan Paul Ive
Jonathan Paul Ive
Jony iPod
Learning
Times
Ideas
Without
Trying
Lots
Failing
Design
More quotes by Jonathan Ive
I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan Ive
Different and new is relatively easy. Doing something thats genuinely better is very hard.
Jonathan Ive
With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
Jonathan Ive
When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
Jonathan Ive
Apple's Jony Ive describes his fanatical approach to design in new interview
Jonathan Ive
What we make testifies who we are. People can sense care and can sense carelessness.
Jonathan Ive
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
Jonathan Ive
If something is not good enough, stop doing it.
Jonathan Ive
The most important thing is that you actually care, that you do something to the very best of your ability
Jonathan Ive
True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
Jonathan Ive
I left London in 1992, but I'm there 3-4 times a year, and love visiting.
Jonathan Ive
If you are truly innovating, you don't have a prototype you can refer to.
Jonathan Ive
Really great design is hard. Good is the enemy of great.
Jonathan Ive
What we don't include is as important as what we do include.
Jonathan Ive
I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
Jonathan Ive
It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
Jonathan Ive
It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
Jonathan Ive
There's no other product that changes function like the computer.
Jonathan Ive
We're very genuinely designing the best products that we can for people.
Jonathan Ive
I discovered at an early age that all I've ever wanted to do is design.
Jonathan Ive