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You don't want everyone to see a piece of content. You want the people who are really excited about the content to see it.
Jonah Peretti
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Jonah Peretti
Age: 50
Born: 1974
Born: January 1
Businessperson
Entrepreneur
the United States of America
Jonah H. Peretti
Excited
Piece
Pieces
Everyone
Really
People
Content
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The biggest misconception people have is that quality is all that matters. The truth is that quality helps, but there’s a ton of high-quality things that don’t go anywhere.
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People on Twitter can follow tech if they're interested in tech, or business if they're interested in business, or they can follow celebrities that they're fans of.
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The world needs sustainable, profitable, vibrant content companies staffed by dedicated professionals especially content for people that grew up on the web, whose entertainment and news interests are largely neglected by television and newspapers.
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I think a lot about how ideas spread, how information spreads, why is it that something youre really proud of and you spend a lot of time creating sometimes doesnt go anywhere, and something that you kind of do on the side, on a lark, ends up getting shared and passed around and having this big impact.
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You know when you get a crush on a person you don't know that much about them, you're sort of obsessed with them, you want to spend more time with them.
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