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Virality isn’t born, it’s made.

Jonah Berger

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Jonah Berger
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People don't need to be paid to be motivated.
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People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.
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Connecting with others is rewarding it makes us feel like we're not alone in the world.
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Marketing is about spreading the love.
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Top of mind means tip of tongue.
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Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.
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Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.
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