When you use the term 'cost per lead' you make marketing a cost center. Instead say 'investment per lead.'

Things happen in baseball, even if, in theory, it's something you don't do. Stats are a tool, but it doesn't mean that's how a game is being played at that moment. There's more than one way to win a game, or have a winning team.

Sometimes the best kaizen is no kaizen at all.

We wrote our first blog post before we wrote our first line of code.

Marketing automation is the technology that propels your business into a new era of relationship based marketing with quantifiable results. When powerful technology meets effective implementation and internal process management, your company will soon find itself on a journey that leads to new heights of business success.

The frequency of leadership going to the gemba is inversely proportional to the number of walls separating them from the gemba.