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I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker.

Joichi Ito

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Joichi Ito
Age: 58
Born: 1966
Born: June 19
Activist
Blogger
Businessman
Entrepreneur
Venture Capitalist
Kyōto
Joichi Ito
Jōichi Itō
Believe
Marketing
Increase
Stronger
Mass
Cost
Gets
Weaker
Media
Decrease
Going
Delivery

More quotes by Joichi Ito

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In a world where discovery is more important than delivery, it's the people who find, remix and direct attention to old stuff that should be rewarded, not the people who deliver it or sit on it waiting for someone to show up.
Joichi Ito
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I have always viewed my role as a sort of ambassador or bridge between groups to help provide a dialog.
Joichi Ito
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Education is what people do to you. Learning is what you do to yourself. Focus on being connected, always learning, fully aware and super present.
Joichi Ito
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The most important thing I learned in school was how to touch type.
Joichi Ito
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Want to increase innovation? Lower the cost of failure.
Joichi Ito
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I noticed that democracy was broken and tried to work on fixing that in Japan. Then I realized that it was broken all over the place and decided to work on that too.
Joichi Ito
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Question authority think for yourself. Talk to people, do things unrelated to school - to come up with your own framework for living. The world is too complex and people are too different to be overly prescriptive about the details.
Joichi Ito
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There's a new power of pull. Pulling resources from the network JUST when you need them.
Joichi Ito
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The idea of trying to fight against extremism was written off as naive.
Joichi Ito
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In the old days, you became an adult when suddenly your life went from learning to doing the same thing for the rest of your life, but today you can't afford to do that.
Joichi Ito
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You're not going to be on top of mountain all by yourself with a #2 pencil What we need to learn is how to learn.
Joichi Ito
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When there is a huge force pressing down on freedoms, sub-cultures with more creativity and power are likely to form.
Joichi Ito
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If we destroy human rights and rule of law in response to terrorism, they have won.
Joichi Ito
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We have a long way to go before we are able to hear the voices of everyone on earth, but I believe that providing voices and building bridges is essential for the World Peace we all wish for.
Joichi Ito
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The US constitution's First Amendment rights only cover Americans, but I believe that in a democracy the competition of ideas and free speech should combat beliefs that it does not agree with - more speech and debate, not censorship.
Joichi Ito
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I don't like the word 'futurists.' I think we should be 'nowists.'
Joichi Ito
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I have had a great deal of interaction with Koreans and feel a fairly strong bond with Korea.
Joichi Ito
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Liberty, freedom and democracy are very fuzzy words, but human rights is very specific.
Joichi Ito
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LinkedIn allows you to search histories and CVs in your network - it's great for finding people who work in a particular company, or who have worked with someone you know. It's also an interesting way to find references for people or companies you're getting to know.
Joichi Ito
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Internet penetration in Italy is quite low and the Berlusconi media machine controls most of what people see.
Joichi Ito